A beautiful exterior bolsters your self-esteem and helps maintain you healthy thereby A beautiful external bolsters your self-esteem and thereby helps keep you healthy Inhibidor pde5 . Beauty surgery, or aesthetic surgery, is normally a rapidly growing business. The 1st clinic in Sweden opened up in the 1980s. Today there are more than 30 clinics offering aesthetic surgery. She studied how beauty medical procedures is presented to be able to attain cultural legitimacy. What arguments are used to make it seem like a feasible, plausible, attractive, and meaningful practice? Anita Andersson maintains that three culturally viable values are central here: freedom, health, and naturalness. To critics, freedom is to believe that you are good enough as you are, not to have to surpass some ideal of beauty.